Stork Nest Co
Deliverables
• Brand Strategy & Visual Identity
• Logo Design
• Custom Illustrations
• Website Design (Figma)
• Packaging Mockups
• Brand Style Guide
Branding & Web Design for a Thoughtful Mom-Centered Startup
Stork Nest Co creates curated care packages designed to celebrate and support new moms. Each box is fully customizable and filled with locally sourced products, blending practicality and pampering.
The Challenge
As a brand-new business, Stork Nest Co needed to build trust quickly—with no existing brand identity or online presence. They were looking for a complete visual system that would feel fresh, thoughtful, and grounded in quality.
My Role
This was a solo project where I led every aspect of the design process. I worked closely with the founders to develop the brand from the ground up, including logo design, typography, color palette, illustration, packaging concepts, and a full website.
The Process
I started with a discovery questionnaire to learn more about their audience, goals, and aesthetic preferences. From there, I created moodboards and sketches to explore directions, refined logo options, and built a flexible brand guide that could scale with the business.
The Solution
The final logo features a simple, hand-drawn stork—a nod to care and delivery—with clean, friendly typography. Soft neutrals and earthy tones support a natural, calming feel, while the website focused on clean UX to support easy ordering and product education.
Results
The final design delivered a clearer, more engaging web experience tailored to VendorPM’s multiple user types. The site now reflects the scale and professionalism of the platform—while helping drive better-qualified leads through a focused, user-friendly interface.