VendorPM
Scaling a SaaS Brand Through Strategic Web Design
UX/UI Design | In partnership with Cedar SaaS
VendorPM is a B2B platform that connects property managers, PM firms, and vendors through centralized software. They needed more than just a visual refresh—they needed a scalable, multi-page website that clearly spoke to each audience, looked polished, and aligned with their growing brand.
The Challenge
Their original site was a one-page layout that lacked depth, hierarchy, and clear paths for their three unique audiences. My role was to expand their site structure, bring clarity to the content, and design a cohesive, modern interface that reinforced trust and usability.
My Approach
1. Hero Redesign + Motion Integration
VendorPM wanted a clean, contemporary first impression. I used their brand palette to build a visually simple but engaging hero section—then added subtle animated background elements using After Effects to add depth without distraction.
2. Multi-Page Structure
I took the site from a single-page scroll to a fully structured multi-page experience. Each page was designed with its own distinct color theme (blue, green, and purple), aligned with VendorPM’s brand system and user segmentation. This created a consistent, accessible journey for users across all touchpoints.
3. Custom Iconography + Visual Language
To add clarity and cohesion, I created custom icons for key service areas. These visuals not only guided the user but also added brand personality and polish.
4. Conversion-Focused Contact Page
VendorPM wanted a more effective contact experience. I designed a dynamic booking form that asks users to identify whether they’re a property manager, PM firm, or vendor—then lets them choose their preferred call time, streamlining the process and improving lead quality.
Contact Page
VendorPM needed a user-friendly way to capture leads from three distinct audiences—property managers, PM firms, and vendors. I designed a conversion-focused contact page that leads with a “Book a Call” form, allowing users to self-select their role and schedule a time that works for them. The design keeps things simple, clean, and clear, helping the sales team qualify leads more efficiently while maintaining brand consistency.
The Outcome
The final design delivered a clearer, more engaging web experience tailored to VendorPM’s multiple user types. The site now reflects the scale and professionalism of the platform—while helping drive better-qualified leads through a focused, user-friendly interface.