Legal Karma
Deliverables
• Brand Strategy and Visual Identity
• Logo Design
• Color Palette and Typography
• Brand Usage Guidelines
Brand identity for a client friendly legal platform
Legal Karma is a client centric tool designed to help people understand their case and navigate an overwhelming legal process with more clarity and confidence. The brand needed to feel modern, approachable, and trustworthy, without leaning on spiritual or symbolic imagery commonly associated with the word “karma.”
Results
The result is a clearer, more welcoming brand presence for Legal Karma. The identity feels less intimidating for clients, reads well in a product interface, and gives the platform a recognizable look that can scale as new features and pages are added.