CargoGo App
Deliverables
• Product Strategy
• UX Research
• Information Architecture
• User Flows
• Wireframing
• UI Design
• Interactive Prototype
• Brand Development
Peer to Peer Delivery for Time Sensitive Orders
CargoGo is a product concept designed to solve a real logistics challenge. When local suppliers are hours away, same day fulfillment becomes nearly impossible. This app connects people who need an item delivered with drivers already traveling toward that destination, creating a faster and more flexible delivery solution.
The Logo
The logo captures the essence of forward motion through a simplified box icon in transit. Designed with flexibility in mind, the mark maintains clarity at small sizes and adapts seamlessly across light and dark backgrounds.
The App
User personas were translated into journey maps to identify friction points and opportunity areas within the experience. From there, I built wireframes to test structure, hierarchy, and interaction flow before moving into high fidelity design.
High Fidelity Design
After establishing the user journey and layout structure, I advanced into high fidelity design. Screens were refined with consistent visual language, purposeful iconography, and a functional prototype that showcased the complete user experience.
The Final
A notable design challenge emerged while defining the core input flow. An initial approach relied on a directory of store options, which complicated the experience. Reworking this into a simple origin and destination entry system made the interface clearer, faster, and easier to navigate.