Brand Development

St. Leonard’s Community Chaplaincy

St. Leonard’s Community Chaplaincy is a faith-based network of chaplains. They focus on community groups and involve citizens to build a safer community. They do this by journeying with ex-offenders, their families, and the community as it is affected by crime.

I was asked to create a logo for St. Leonard’s Community Chaplaincy. The logo needed to show their core values (friendship, restorative justice, community, presence, support).

 

Legal Karma Mockup

St. Leonards
Community Chaplaincy

The Process

Before starting the logo I did some research on St. Leonards Community Chaplaincy, and who their target market is . After this, I started sketching out thumbnail ideas for St. Leonards Community Chaplaincy.

St. Leonards
Community Chaplaincy

Presenting

When I showed St. Leonard’s Community Chaplaincy mock up designs, they loved the dove hand shake logo. The handshake represents support, and friendship and the dove represents restorative justice.

St. Leonards
Community Chaplaincy

The Final

After some minor changes we decided on a logo that’s clean and versatile. Over all  working with St. Leonards Community Chaplaincy was a great experience. I was able to create a logo that reflects their core values.  They were very happy with the finished logo.